Designing Digital Product Experiences with Purpose and Possibility

Translating insights into scalable products that align user needs with business outcomes.

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Comcast Product Experimentation UX

Strategic UX Foresight Design

Turning Market Insights into New Product Concepts
Comcast Product Experimentation UX

Designing What’s Next

UX Experimentation in a Corporate Innovation Lab
Axiom Web App UI

A.I.Labs Axiom UI

Fin. Tech Startup Platform
The Pizza Wagon Logo

The Pizza Wagon

Food Truck Logo/Identity
Evoke Solar Website

Evoke Solar Website

Responsive Wordpress WebSite
Kenneth Cole iPad UI

Kenneth Cole App

Ecommerce Ipad Experience
Snapfilter Creative Logo

Snapfilter Creative

Design Studio Branding
Assorted Logo and Identity Designs

Branding/Identity

Collection of Other Logo Designs
Urban Explorations Repsonsive Website

Urban Explorations Website

Responsive Wordpress Site
Assorted Illustration Designs

Illustrations

Hand Drawn & Digital

Methods

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    Design Thinking

    A human-centered approach to problem-solving that transforms challenges into innovative product strategies.

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    Strategic Alignment

    Ensures that product concepts and innovations align with company initiatives, roadmaps, and business goals.

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    User Interface Design (UI)

    Creates intuitive, visually compelling UI designs that bring concepts to life in early product development.

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    User Experience Design (UX)

    Defines user flows, wireframes, and interaction models to ensure seamless and engaging digital experiences.

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    UX Auditing & Recommendations

    Identifies usability issues and provides actionable insights to enhance product design and user engagement.

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    Prototyping

    Develops interactive models to visualize and test new ideas before full-scale development.

About Me

Portrait of Andrew Weinhoffer

Hi! I'm Andrew, a UX and digital product designer based in Philadelphia.

I specialize in turning insights into thoughtful, scalable experiences that balance user needs with business goals. My work focuses on early-stage concept development, research-informed strategy, and helping teams explore what’s next—without losing sight of what’s practical.

Brief Highlights

  • Currently at Comcast NBCUniversal → Driving UX experimentation & AI-powered design.
  • Past Work → UX lead for multi-platform experiences (web, mobile, TV).
  • Innovation Strengths → Foresight research, rapid ideation, cross-team leadership.
  • Personal Note → I thrive on designing what’s next—exploring the edges of technology, user behavior, and digital experiences.