My most recent role was on Comcast’s Product Experimentation (PEx) team. Pex teeters on the edges of what's possible, building scrappy prototypes, and partnering with other internal teams to spark new product ideas that sit just beyond the roadmap.
What the PEx Team Does
PEx is a small, agile innovation team inside Comcast Global Design. Our mandate is to design the possible: test new ideas quickly, use emerging technologies in smart ways, and prototype solutions that can scale into real business impact. It’s a cross-functional group with specialties across design, engineering, prototyping, creative tech, and strategic foresight. We don’t own products—we make the things that inspire product owners to say, “Wait, why aren’t we building this?”
...an exampleMy Role
In this role, I worked on UX design and product strategy for exploratory ideas. I help teams move from fuzzy ideas to tangible design artifacts, grounded in research and built to provoke. My work blends speculative thinking with structured UX, using storytelling, prototyping, and rapid iteration to influence how products evolve.
My contributions:
UX strategy for early-stage concepts Rapid ideation and prototyping (often within a 2-4 week sprint window) Collaborative frameworks for aligning cross-functional partners around new ideas AI experimentation in workflows, content generation, and interactive prototypes Visual storytelling for pitching new concepts to leadership
Highlight Projects
1. Players 2025: Shot Prediction DemoA real-time gamified broadcast companion experience for the PGA Players Championship. Viewers predicted where golf shots would land on a digital replica of the course, synced with the live broadcast. Designed quadrant-based shot prediction interface using H3 hex grid logic Integrated Unity and Unreal Engine outputs into Figma workflows for UX design Collaborated with GenX, Comcast Business, and PGA stakeholders to deliver the MVP 2. Sonic QR Product ExplorationResearched and co-developed product ideas using ultrasonic communication (sound-triggered QR-style interactions). Led UX exploration across customer education, privacy, and real-time pairing use cases Visualized speculative scenarios to explore potential adoption friction 3. AI-Driven Ideation WorkflowsRefined and evolved frameworks from my Narrative Futures work into reusable AI-powered prototyping templates. Developed structured flows for turning trend signals into product-ready hypotheses Created repeatable templates for combining AI tools with human-led UX framing
My Process
My approach balances experimentation with UX clarity: Discover: Identify patterns from foresight work, partner feedback, or tech capabilities Frame: Use UX principles to shape the opportunity space into flows and interaction logic Prototype: Build low-fidelity visuals or work with prototypers to produce working demos Validate: Gather feedback from partner teams, stakeholders, and test environments Package: Create Miro boards, decks, or prototypes to hand off and inspire roadmap decisions
What I’ve Learned
Innovation doesn’t start with technology. It starts with curiosity and a willingness to test. Building influence without ownership is a skill—you have to make people care by making ideas real. Small, fast experiments can unlock big shifts when they're rooted in user needs and shared in the right format. This role lets me use everything I’ve learned—from detailed flow design to strategic trend analysis—and apply it to one simple question: What should we try next?