Narrative Futures was a two person research-lead digital product design concept team embedded within Comcast’s Global Design organization.
We acted as a strategic catalyst. Not producing features, but providing context, direction, and foresight. Our work guided leadership and product teams toward opportunities that aligned with long-term shifts in technology, user behavior, and business models.
I shifted from delivering screens, flows, and solving immediate user needs, to uncovering strategic opportunities, bringing clarity to emerging behaviors, translating trend signals into actionable insights, and framing product concepts as immediate solutions for shifting market trends and troubling internal metrics.
Our newly formed team was given few resources and some pretty ambitius goalsTurning Signals Into Strategy
Rather than waiting for briefs, we worked upstream of the roadmap to identify early trends and translate them into usable frameworks for innovation.
My Role:
- Foresight Strategist
- UX Synthesizer
- Concept Creator
My contributions:
- Market research, analysis, and synthesis (A.I. assisted)
- My day-to-day involved reading between the lines of the market, finding the patterns behind the noise, and creating tools for others to use in ideation.
- Stakeholder alignment and interviews
- Testing AI tools and research analysis processes
- Contributed to thematic reports that explained shifts in media, connectivity, monetization, and AI
- Developed visual storytelling and design artifacts that made speculative ideas tangible
- Created a UX concept card format that enabled easy alignment to user and business needs, value backed by supporting research
- A library of over 150 market-aligned, and product ideas
- Over 40 Visual UX/UI concepts
Notable Projects
I was one of two people researching, and designing strategic product concept solutions, in response to telecom trend market shifts.Entertainment Monetization Report: Explored how shifting audience values and behaviors were redefining the value of content and utility in streaming experiences.
Beyond Connectivity (Parts 1 & 2): Investigated how broadband could evolve beyond speed into a context-aware, emotionally resonant service.
AI-Enabled Foresight Process: Designed an AI-augmented workflow to scan articles, extract macro trends, and build provocation-ready themes.
Concept Card System: Created a repeatable format for surfacing and tagging speculative UX concepts tied to user behavior, tech evolution, and Comcast's GEM values.
Process & Methodology
I was one of two people researching, and designing strategic product concept solutions, in response to telecom trend market shifts.What made this work impactful was our structured, repeatable approach:
- Signal Scanning: Used AI tools and research libraries to gather weak signals and shifts in user behavior
- Thematic Clustering: Grouped signals into themes like "Ambient Utility" or "Agentic Interfaces"
- Insight Framing: Developed provocation statements and design questions to trigger ideation
- Concept Visualization: Built lightweight visuals and narratives to make abstract ideas actionable
- Distribution: Delivered Miro boards, reports, and slide decks to Product, Engineering, and Innovation teams
The Impact
We had to rapidly brainstorm, develop, iterate, and design a multitude of new product ideas.Our work didn’t go into production—it went into product thinking pipelines. These strategic UX artifacts became a library of near future solutions that execs and stakeholders could build on and maintain a competetive edge as an industry leader of innovation.
My Takeaways
This was the era that I began to realize that that UX can be more than solving immediate user needs or quick-wins for business value or conversions. It can be about strategy, and vision. And innnovating on behalf of users and the business. And sometimes, the best way to do that is by surfacing the right insight at the right time, and wrapping it in just enough structure to make stakeholders realize it could work.